If you bake it, they will come…and we’ll walk you through the rest.
There is no question that Waffle World® customers are captured by their senses. The sight, smell and taste of our unique hot waffle and ice cream sandwich creation inevitably results in a customer line-up.
The visual impact of our Waffle World Van and the product itself will get peoples’ attention. They will immediately picture themselves taking a bite.
There’s nothing quite like the sweet aroma of our freshly made waffles. Smell is most commonly linked to memory and our customers are guaranteed to remember our delicious product.
The delicious combination of the hot waffle layers contrasted with the creamy, ice cream middle will have people asking for seconds and thirds.
Make Friends With The Event Directors
For our franchisees, the majority of marketing involves promoting the Waffle World concept to event directors. It’s about creating those relationships and keeping them intact in order to return to events again and again. Over time, it will get easier as you develop a “route” and positive reputation within your territory.
Different than a food truck that needs to attract people to a specific location, we are an event concept, meaning Waffle World goes to the places we know our customers gather. As soon as we open our window and start baking, the people start coming, and once they take a bite of our hot waffle and ice cream sandwich, they’ll be hooked.
Where You Take Your Business Is Up To You
Waffle World will teach you how to work with event organizers (big and small) to successfully book gigs. Here are some of the events you can expect to attend:
- Carnivals & Fairs
- Rib & BBQ Festivals
- Trade Shows
- Flea Markets
- Grand Openings
- Birthday Parties
- Shopping Center Promotions
- Corporate Events
- And More!
Unlike having a brick and mortar retail site, you aren’t stuck with a bad location. If an event doesn’t work out, you just drive off into the sunset and make the proper adjustments to ensure better future results.
Additional revenue stream.
If you want to get a permit (requires an annual fee) to go out and park on the street somewhere – tourist areas are great places to target – you can do that as well. It serves as another revenue stream in between events.